british petroleum [bp]

Problem

BP needed to demonstrate the operational viability of a wind farm safety platform to secure investment — with no existing product, no brand, and a tight deadline.

Solution

Designed a polished functional prototype in 10 weeks, bringing 2–3 critical safety journeys to life. Built lightweight brand foundations confident enough to support credibility.

Outcome

The prototype secured £8m in funding.

Year

2020

Industry

Oil and Gas

Scope of work

App Design

Timeline

12 weeks

The quest

Wind Farm Engineers work in some of the most dangerous industrial environments in the world.

Remote locations. Extreme weather. Heavy machinery at height. One mistake can be fatal.

The challenge was to address their specific needs, motivations, and daily frustrations, without adding friction in moments where seconds matter.

First stop: Conversations with BP’s wind farm engineers in Texas.

Wind Farm Engineers work in some of the most dangerous industrial environments in the world.

Remote locations. Extreme weather. Heavy machinery at height. One mistake can be fatal.

The challenge was to address their specific needs, motivations, and daily frustrations, without adding friction in moments where seconds matter.

First stop: Conversations with BP’s wind farm engineers in Texas.

We conducted workshops.
Engineers gave up their time.

While multiple operational journeys surfaced, two consistently carried the highest risk and impact: how new incidents are logged in real time, and how outstanding learnings are reviewed and shared after the fact.

Alone at the edge of the grid.

20 pain points. We needed to find the pattern.

From noise to signal. Five problems worth designing for.

Designing for the worst moment of Liam's day.

Designing for the worst
moment of Liam's day.

Designing for the worst moment of Liam's day.

I chose two flows: Incident Report + Outstanding Tasks (above).

The Outstanding Tasks flow supports reflection and follow-up in real time.

The Incident flow - Potentially life-saving information is shared instantly.

We chose two flows: Incident Report + Outstanding Tasks. The Outstanding Tasks flow supports reflection and follow-up in real time. The Incident flow - Potentially life-saving information is shared instantly.

We chose two flows: Incident Report + Outstanding Tasks.

The Incident flow prioritises speed and clarity. It helps engineers capture the right information in the moment. Potentially life-saving information is shared instantly.

The Outstanding Tasks flow supports reflection and follow-up. It makes it easy for managers to review learnings, complete actions, share knowledge back into the field in real time.

Wireframes / New Incident

This journey helps engineers capture incidents quickly while they’re still on site.

This journey helps engineers capture incidents quickly while they’re still on site, often working alone and under pressure. The flow minimises friction, guides the right inputs at the right moment, and immediately returns clear next steps.

By doing this, it replaces slow, rarely-used legacy systems with something engineers can actually rely on when time and safety matter most.

This journey helps engineers capture incidents quickly while they’re still on site.