michaelruocco
Senior Product Designer · 15+ years · Nike, Shell, BP, John Lewis, National Lottery
15+ years shipping digital products · Guest Lecturer, Columbia University · LinkedIn Learning Course Creator · 14,000+ students.
Lead Product Designer
Currently Available
Michael Ruocco
Lead Product Designer
Currently Available
Michael Ruocco
Senior Product Designer · 15+ years · Nike, Shell, BP, John Lewis, National Lottery
10+ years delivering high-impact digital products | Built solo MVP with Ai securing two investor offers |Ex-Accenture, Nike, BP, Shell, Fantasy…
Lead Product Designer
Currently Available
Michael Ruocco
My clients
(2010-26)
My clients
(2010-26)
(04)
Projects.
2026
2026
I’ve helped businesses across multiple industries achieve their design goals. Here are some of my recent projects.
(04)
Projects.
2026
I’ve helped businesses across multiple industries achieve their design goals. Here are some of my recent projects.
The why
The why
Proven results with every project. No guesswork. No decoration. Just work that lands.
Proven results with every project. No guesswork. No decoration. Just work that lands.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
01
Successful projects completed
Delivered across SaaS, mobile, fintech, and consumer products.
01
Successful projects completed
Delivered across SaaS, mobile, fintech, and consumer products.
01
Successful projects completed
Delivered across SaaS, mobile, fintech, and consumer products.
02
Working with the world's best brands
02
Working with the world's best brands
02
Working with the world's best brands
What I do
What I do
Services.
Services.
(4)
(4)
(4)
(001)
Product Design
Production-ready interfaces designed for clarity, usability, and real-world products.
Categories
UI design
Ux Design
Rapid Prototyping
0-1 World Building
Systems
Proof of Concept
6+
Product Design
(002)
Product Strategy
Defining what to build, why it matters, and how it succeeds in the real world.
Categories
Product vision
Customer insights
Roadmapping
Feature prioritization
Competitor Analysis
5+
Product Strategy
(003)
Product Leadership
Product decisions shaped by the mindset of someone who builds and launches products.
Categories
Product vision & storytelling
Roadmapping & prioritisation
Market & customer insight
Product positioning & pricing
Leadership
5+
Product Leadership
(004)
AI-Driven Product Development
Using modern AI tools and workflows to design, build, and launch products faster.
Categories
AI Opportunity Mapping
Vibe Coding
AI prototyping
0-1 Ai MVP builds
4+
AI-Driven Product Development
(005)
Design Systems
Structured design systems that keep products consistent and scalable as they grow.
Categories
System Design Audit
Tokens & components
0-1 Systems Builds
System Improvements
Dev Collaboration
5+
Design Systems
(001)
Product Design
Production-ready interfaces designed for clarity, usability, and real-world products.
Categories
UI design
Ux Design
Rapid Prototyping
0-1 World Building
Systems
Proof of Concept
6+
Product Design
(002)
Product Strategy
Defining what to build, why it matters, and how it succeeds in the real world.
Categories
Product vision
Customer insights
Roadmapping
Feature prioritization
Competitor Analysis
5+
Product Strategy
(003)
Product Leadership
Product decisions shaped by the mindset of someone who builds and launches products.
Categories
Product vision & storytelling
Roadmapping & prioritisation
Market & customer insight
Product positioning & pricing
Leadership
5+
Product Leadership
(004)
AI-Driven Product Development
Using modern AI tools and workflows to design, build, and launch products faster.
Categories
AI Opportunity Mapping
Vibe Coding
AI prototyping
0-1 Ai MVP builds
4+
AI-Driven Product Development
(005)
Design Systems
Structured design systems that keep products consistent and scalable as they grow.
Categories
System Design Audit
Tokens & components
0-1 Systems Builds
System Improvements
Dev Collaboration
5+
Design Systems
(001)
Product Design
Production-ready interfaces designed for clarity, usability, and real-world products.
Categories
UI design
Ux Design
Rapid Prototyping
0-1 World Building
Systems
Proof of Concept
6+
Product Design
(002)
Product Strategy
Defining what to build, why it matters, and how it succeeds in the real world.
Categories
Product vision
Customer insights
Roadmapping
Feature prioritization
Competitor Analysis
5+
Product Strategy
(003)
Product Leadership
Product decisions shaped by the mindset of someone who builds and launches products.
Categories
Product vision & storytelling
Roadmapping & prioritisation
Market & customer insight
Product positioning & pricing
Leadership
5+
Product Leadership
(004)
AI-Driven Product Development
Using modern AI tools and workflows to design, build, and launch products faster.
Categories
AI Opportunity Mapping
Vibe Coding
AI prototyping
0-1 Ai MVP builds
4+
AI-Driven Product Development
(005)
Design Systems
Structured design systems that keep products consistent and scalable as they grow.
Categories
System Design Audit
Tokens & components
0-1 Systems Builds
System Improvements
Dev Collaboration
5+
Design Systems
Case study
Case study
Case study
B2C Design System,
Adobe Ps / Figma Plug ins
B2C Design System,
Adobe Ps / Figma Plug ins
B2C Design System,
Adobe Ps / Figma Plug ins
I built a design system and sold it 1,345 times.
It made £127,000 in 2.5 years.
"This is fantastic! One of the best design systems I've seen!"
"This is fantastic! One of the best design systems I've seen!"
Pete Avey - Lead Product Designer
Pete Avey - Lead Product Designer
14k+ Designers Taught.
14k+ Designers Taught.
LinkedIn Learning course — commissioned by LinkedIn
LinkedIn Learning course — commissioned by LinkedIn
LinkedIn Learning course — commissioned by LinkedIn
+1k
Dec
+1.3k
Jan
+1.1k
Feb
+1.5k
Feb
+2.3k
Feb
+5.9k
Mar
© 2026 Michael Ruocco
Let’s talk.
Tell me what you're building, whether you need a from-scratch product, a high‑impact redesign, a powerful design system or a rapid build by Ai Coding – and I’ll help turn it into something your customers love!
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Lead Product Designer
Founder @ Moodflo
Michael Ruocco
Let’s talk.
Tell me what you're building, whether you need a from-scratch product, a high‑impact redesign, a powerful design system or a rapid build by Ai Coding – and I’ll help turn it into something your customers love!
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Lead Product Designer
Founder @ Moodflo
Michael Ruocco
© 2026 Michael Ruocco
Let’s talk.
Tell me what you're building, whether you need a from-scratch product, a high‑impact redesign, a powerful design system or a rapid build by Ai Coding – and I’ll help turn it into something your customers love!
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Lead Product Designer
Founder @ Moodflo
Michael Ruocco